When the pandemic hit, many consumers stopped their regular shopping habits and bought everything online. They cite a variety of reasons why they prefer to shopping online. Consumers can conveniently access an online store from their computer or mobile devices and order products delivered directly to their homes. This study uses an exploratory factor analysis and a hedonic model to determine the influence of factors on online shopping continuance intentions.
Shopping online is a practical approach to getting necessities without fighting crowds. Even during the COVID-19 pandemic, navigating physical stores can be a daunting experience, and it can be not easy to find everything you need when there is a high volume of shoppers. Unlike brick-and-mortar stores with limited space to display their products, online retailers can offer various items from various manufacturers. It makes online shopping more convenient, allowing you to find the best outcome. You can also compare prices, reviews, and features easily with just a few clicks.
Another benefit of shopping online is that it’s often more affordable than buying things in physical stores. Most online retailers offer discounts like gifts, coupons, seasonal sales, and credit card promotions, making your purchases much cheaper than in offline retail outlets. Even Amazon gives a huge incentive to their customers. Online purchasing has therefore grown in popularity. It is also more accessible than ever, as long as you have a computer or mobile phone and a stable internet connection.
With shopping online, you can eliminate the need to drive around town sourcing your products. It is especially important during the COVID-19 pandemic, as you will save time and avoid unnecessary store crowds. Another great thing about shopping online is that you can do it from the comfort of your home, making it easier to stick to a budget and avoid impulse purchases.
However, it is important to remember that just because shopping online is convenient doesn’t mean staying on track with your spending goals will be easy. One way to prevent this is by using a calculator or a spreadsheet to keep track of your spending as you shopping online. You can avoid impulse buys and manage your money better by creating a list of what you need to buy before going to the store. It can help you stay on track with your budget and meet your financial goals.
Whether money is tight or not, many homeowners want to squeeze as much breathing room out of their budgets as possible. They can do this in several ways without needing specialized training or making investments. One way is to save money on purchases by shopping online. For example, shoppers can take advantage of end-of-season sales to get big discounts on clothes and other items they need. They can also use free shipping offers and loyalty programs to save even more money.
Moreover, many online retailers promote their sales and discounted products on social media so that their followers can be the first to find them and take advantage of the best deals. Consumers can also use tools to track prices and alert them to lower costs elsewhere. Consumers can quickly accumulate these savings and stretch their budgets further. These factors contribute to a perception of online shopping’s usefulness and increase the likelihood they will continue to shop this way.
Access to a Wide Range of Products
Unlike in physical stores, where the number of products a business can display is limited by store or showroom space, online shoppers can access a much wider selection of items. It includes more colors, different sizes, and even different designs for the same product. Online retailers offer a variety of discounts to their customers as a way to attract them. It is because they don’t have to pay for maintenance or real estate costs, so they can afford to offer more attractive deals to their consumers.
Shopping for household goods online is a great option when you need to find a new product or want to try something different. You can browse multiple websites to find the best price on the items you need and have them delivered right to your door. It is especially helpful during lockdown when you cannot leave your home. It also saves you the hassle of driving in traffic and dealing with crowds at retail outlets.
Shopping online gives customers access to various products from many different sellers. It makes it simple for customers to compare multiple products’ costs, features, and reviews to decide which product to buy. Unlike in-store shopping, online shoppers can easily get products from other stores or retailers without traveling far or paying shipping fees. It is especially helpful for people living in rural areas or who work night shifts.
Our research shows that consumers have various motivations for shopping online over traditional means. However, convenience is the key driver that most strongly influences online shopping. Consumers value the ability to shop at any time of the day without leaving their homes. Providing a seamless and enjoyable customer experience while shopping with your brand is important. The key is to remember that consumers are always looking for ways to save money, get the best deals, validate their purchases or enjoy the convenience of getting goods delivered to their doors.