Digital Fashion

Who What Wear digital fashion brand acquired by Future Publishing

THE WHAT? Women’s style and way of life model Who What Wear has been acquired by electronic brand name organization Long run Publishing. 

THE DETAILS The acquire-out will see Who What Have on join 200 models in Future’s portfolio, with the acquisition increasing Future’s get to to far more than 20 million readers each and every month. 

Ohana & Co acted as special money adviser to Who What Have on in the transaction.

Zillah Byng-Thorne, Future’s CEO, stated, “At Future, we’ve crafted a strong steady of women’s life style brand names that join with audiences across the globe around manner, beauty, and way of life. We’re thrilled to travel this additional with Who What Use. Together, our knowledge and synergy is a platform for growth in present and new audiences.”

THE WHY? In accordance to Long term, the acquisition will ‘further enhance its management in the elegance and style vertical.’

Hilary Kerr, Co-founder and Chief Content Officer of Who What Have on, mentioned, “Since our start in 2006, Who What Wear has been and will go on to be a pioneer in each individual type of electronic written content, from web page and social media to are living stream browsing, podcasts, and far more. We have created an enduring manufacturer that will reside for generations to arrive. We are thrilled to join forces with Foreseeable future as we continue on to scale, leveraging our proprietary technology and functioning design.”

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