Nowadays, our increased dependency on smartphones and the convenience of online shopping has made shopping apps an essential part of our lives. Businesses are investing in feature-rich and user-friendly apps to grow in this evolving business world. A recent study shows that global e-commerce sales will reach $6.38 trillion by 2024. This growth represents a great opportunity for businesses to enter the e-commerce world through shopping apps.
More customers are shifting towards mobile devices for their shopping needs. Businesses must follow and embrace the potential of shopping app development. According to a report by eMarketer shows that mobile apps will account for more than half of total e-commerce sales in the coming years. Hence, it’s crucial for businesses to stay ahead and get shopping apps developed that match the ever-evolving expectations of their customers.
If you’re a shopping app development company or an Android developer working on a shopping app, it’s crucial to know which features can make your app stand out from the competition. Here are the top features to include while shopping app development that can enhance user experience, boost sales, and foster customer loyalty.
Features Android Developers Should Include in Shopping Apps
Intuitive User Interface (UI)
A clean app with well-designed user interface can impact the success of a shopping app. Users enjoy shopping from apps that are easy to navigate as it becomes easier for them to find products, add them to their cart, and complete the checkout process. App developers should include icons and visuals to guide users throughout the app. In addition, a search feature and appropriate filters are crucial to be included in apps to help users quickly find their desired products.
Seamless Registration and Login
A time-consuming and complicated registration process can annoy potential customers and turn them away. Offer multiple login options, such as email, phone number, or social media accounts, to cater to different user preferences. Additionally, provide a guest checkout option to allow users to make purchases without creating an account to enhance conversion rates.
Personalized User Profiles
Encourage users to create profiles within the app by offering personalized benefits. By gathering user data, you can create tailored recommendations, exclusive discounts, and targeted marketing campaigns. Personalization enhances the overall shopping experience and builds customer loyalty. This increases the chances of repeat purchases.
Easy Product Search and Filters
Efficient search functionality is crucial in a shopping app. Implement a robust search feature that instantly displays relevant products as users type their queries. Furthermore, add smart filters, such as price range, brand, size, color, and ratings, to help users narrow down their search and find precisely what they are looking for. related: Kevin Federline Net Worth in 2023
Detailed Product Pages
Each product page should be informative and visually appealing. Include high-quality images from different angles, detailed product descriptions, customer reviews, and product specifications. Additionally, implement a ‘Related Products’ section to upsell and cross-sell, attracting users to explore more options.
Smooth Checkout Process
The checkout process should be as seamless as possible to minimize cart cancellation. Offer multiple payment options, including credit/debit cards, digital wallets, and even cash-on-delivery if applicable. Implement an auto-fill feature to save users’ shipping and billing information, reducing the time and effort required to complete the purchase.
Push Notifications and Alerts
Keep your customers engaged and informed through push notifications and alerts. Notify them about new product launches, ongoing sales, order status updates, and personalized offers. However, ensure that you use this feature wisely, as excessive notifications can lead to user annoyance and app uninstallation.
In-App Chat Feature
Offering real-time customer support within the app is a valuable feature that can boost customer satisfaction. Include an in-app chat or messaging system where users can directly communicate with customer support representatives, resolve their queries, and seek assistance during their shopping journey.
Order Tracking and Delivery Updates
Allow users to track their orders in real time through interactive maps or status updates. Send notifications about order processing, dispatch, and estimated delivery time. This feature helps build trust and transparency with customers, leading to a positive shopping experience.
Social Sharing and Referral Programs
Implement social sharing options within the app, enabling users to share their favorite products or purchases on their social media platforms. Additionally, introduce a referral program where users can earn rewards or discounts for referring to the app to their friends and family. This approach not only increases app visibility but also fosters a sense of community among users.
Android developers should include these top features in shopping app development to enhance the overall shopping experience for users. This leads to higher customer satisfaction and retention rates. To keep up with the latest industry trends, gather feedback to enhance and optimize your app’s performance. By getting the right shopping app development company, you can create a shopping app that stands out in the market and paves the way for long-term success in the competitive e-commerce market.