Digital Fashion

SwatchOn Propels Digital Fashion Forward with a New Platform

SwatchOn Propels Digital Fashion Forward with a New Platform

With the launch of VMOD, SwatchOn makes the leap into electronic style, connecting IRL to URL

SEOUL, South Korea, May 12, 2022 /PRNewswire/ — Now marks the start of VMOD, an open up marketplace for digital vogue that bridges the hole involving true-existence actual physical garments (IRL) and digital style ownership (URL). Launched as a sister enterprise to world sourcing pioneer and the world’s leading wholesale vogue material aggregator SwatchOn, the fashion field will get on a new shape as VMOD produces the capacity to buy interconnected electronic and bodily merchandise from each emerging and very well-recognised fashion manufacturers.

VMOD Symbol

With a mission to empower style brands throughout the world to generate without having limits, VMOD aims to dismantle the barrier of common vogue and provide brand names to everyday living in new and interesting approaches. To satisfy youthful people exactly where they are, the system will enrich the knowledge of acquiring and proudly owning garments throughout various verticals together with AR wearables, bodily twin, virtual seems to be, metaverse wearables, and additional. In excess of time, SwatchOn and VMOD will get the job done jointly to build an IRL to URL vertical for vogue generation – from sourcing supplies to creating and distributing clothes.

“We’re thrilled to make VMOD a fact and to be launching with these kinds of stand-out emerging designers like Annaiss Yucra and San Kim”, mentioned Will Lee, co-founder, and CEO of SwatchOn and VMOD. “This platform is evidence that fashion extends outside of IRL designs and can be used throughout several unique novel and groundbreaking applications. This is just the beginning of what we system to complete.”

The founders of VMOD are focused on championing style and culture by way of storytelling and by serving a worldwide local community of assorted creators and collectors from a vast selection of backgrounds. For the start, VMOD capabilities Annaiss Yucra, a 3rd technology artisan and indigenous Peruvian designer who highlights local traditions, textiles, and artisans and San Kim, a College of Westminster MA Menswear graduate, whose avant garde styles are a fantastical interpretation of modern society close to him.

Annaiss seems to be at her function as “Artivism” – activism by way of art. For quite a few of her collections, which includes her fall on VMOD, she sheds gentle on unique social challenges in Peru and across Latin The united states, exclusively in regard to women’s rights.

“To me, the style industry and the catwalk can be a area wherever people definitely want to pay attention. And we can begin a further dialogue about what is actually truly going on in the earth, happening all all around us” explained Yucra. “Every single time that I begin a assortment, I want to see a representation of this – I imagine about the social problems going on in my modern society I imagine about the issues that have affected my loved ones I assume about my possess legacy and how to communicate that in my get the job done. As a founding designer on VMOD, that discussion and my layouts can access new heights, and new audiences.”

As for San Kim, he considers himself a tranquil observer. Motivated by each day topics, he results in his personal special visual language to mirror a collective experience. For his present operate that is incorporated in VMOD’s fall, he took inspiration from how folks had been responding to the unprecedented pandemic. Kim viewed how people were compelled to be inventive in battling the virus, viewing images on-line of persons applying grocery store plastic baggage in excess of their heads in its place of masks. Deciding upon plastic baggage as his supplies, he went to work creating his “inflatables.”

“Trend for me is a visible language, interpreting the globe about me in order to communicate a concept that resonates with every day people. Connecting my real-existence layouts with electronic versions as a result of VMOD only helps to reverberate the meant message even further more – it becomes additive.”

Both Annaiss and San introduced their new collections on VMOD this week. To learn much more about VMOD, the designers, or to acquire their collections, take a look at VMOD.com.

About VMOD
VMOD is a electronic trend platform in which fashion can be owned and knowledgeable across various IRL and URL contexts. VMOD’s mission is to empower style brands to create with no limits and to stimulate imagination, originality, and brilliant strategies as a result of every tale we tell and the vogue encounters we create. VMOD enriches the experience of possessing and donning trend across digital and bodily worlds whilst dismantling the barrier of standard style with: Your vogue, almost no bounds.

VMOD is a sister assistance to SwatchOn, which connects the South Korean textile industry to makes around the world. SwatchOn has streamlined the material source chain, allowing for designers to quickly search and entry about 200,000 textiles from 750 different suppliers. With VMOD, SwatchOn is earning the leap into electronic vogue, connecting from IRL to URL.

VMOD Make contact with
Sheldon Strategy & Consulting
[email protected]

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Resource VMOD