Digital Fashion

South Korea’s SwatchOn launches digital fashion marketplace VMOD

South Korea’s SwatchOn launches digital fashion marketplace VMOD

Pic. SwatchOn

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SwatchOn, which is primarily based in Seoul, Korea, has introduced VMOD, an open market for digital style that bridges the gap amongst actual-daily life bodily clothes (IRL) and digital vogue ownership (URL). VMOD has been launched as a sister business to world wide sourcing pioneer and the one particular of the world’s top wholesale trend material aggregator, SwatchOn.

VMOD creates the capacity to order interconnected digital and bodily merchandise from equally rising and nicely-acknowledged trend models. With a mission to empower fashion makes across the globe to build with no boundaries, VMOD aims to dismantle the barrier of typical style and deliver models to life in new and interesting means, the firm said in a push launch.

SwatchOn, which is based in Seoul, Korea, has introduced VMOD, an open marketplace for digital manner that bridges the gap between serious-daily life physical clothes (IRL) and digital style possession (URL). VMOD has been started as a sister corporation to world sourcing pioneer and the a single of the world’s foremost wholesale manner material aggregator, SwatchOn.

To fulfill younger shoppers in which they are, the platform will enrich the working experience of obtaining and owning clothes across numerous verticals which include AR wearables, actual physical twin, virtual appears to be like,  metaverse wearables, and much more. In excess of time, SwatchOn and VMOD will work with each other to construct an IRL to URL vertical for fashion production – from sourcing resources to developing and distributing garments.

The founders of VMOD are targeted on championing vogue and lifestyle via storytelling and by serving a international community of diverse creators and collectors from a vast vary of backgrounds. For the launch, VMOD characteristics Annaiss Yucra, a 3rd-generation artisan and indigenous Peruvian designer who highlights neighborhood traditions, textiles, and artisans and San Kim, a College of Westminster MA Menswear graduate, whose avant garde styles are a fantastical interpretation of culture all over him.

“We’re thrilled to make VMOD a fact and to be launching with these types of stand-out rising designers like Annaiss Yucra and San Kim. This platform is evidence that trend extends beyond IRL models and can be applied throughout lots of various novel and ground-breaking purposes. This is just the beginning of what we prepare to carry out,” Will Lee, co-founder, and CEO of SwatchOn and VMOD, claimed in a statement.

“To me, the trend sector and the catwalk can be a area where people actually want to hear. And we can start a further dialogue about what’s actually happening in the entire world, taking place all about us. Each time that I start off a selection, I want to see a illustration of this – I imagine about the social troubles likely on in my society I assume about the matters that have impacted my spouse and children I think about my individual legacy and how to converse that in my work. As a founding designer on VMOD, that dialogue and my designs can achieve new heights, and new audiences,” Yucra, explained.

“Fashion for me is a visual language, interpreting the environment close to me in purchase to communicate a information that resonates with everyday persons. Connecting my true-life layouts with electronic variations by VMOD only aids to reverberate the meant concept even more – it gets additive,” Kim, reported.

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Fibre2Vogue News Desk (GK)

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