PPC vs SEO: Which Delivers Better ROI?

Are you stuck between SEO and PPC marketing? Can’t decide what to choose, and how to relate their working in your business? Worry not! Stay tuned with us for a solution. While both of these marketing strategies bring preferable outcomes, you have to focus on their ROI generation.

We will get to know about both SEO and PPC in this post.  Let’s start learning one by one.

What is SEO?

SEO is the use of strategies and tactics that make your website more user-friendly. A well-planned SEO strategy helps your website rank higher in the SERPs.

Whenever users search for a specific thing, it’s the search engine’s job to show high-ranking results to the audience.

It’s the SEO expert’s responsibility to make your content appear on the top pages of search engines. If you want to expand your rankings on various search engines, you can have guidance from the professionals of the best SEO Company in India.

Importance of SEO

  • Better keyword research
  • Competitive analysis
  • Technical SEO
  • On-page optimization
  • Do proper content audits
  • Better content
  • Off-page SEO

When all the strategies are implemented perfectly, you will be noticing better results on your website.

Some Pros of SEO

  • Highly Profitable: SEO is one of the most profitable strategies in your marketing mix and is quite affordable than PPC. According to a study, SEO helps in improving market strategies by driving organic customers to a website. Moreover, it also reduces the cost of customers as investing in organic search can be done with a small value.
  • High Scalability: SEO cost-effectively provides better results, even if you have a hoard of pages on your website. 
  • Availability: Being available 24*7 is one of the biggest differences between SEO and PPC marketing.
  • Long-term Returns: Getting high visibility in organic search results gives a great benefit to every business holder over the long term. 
  • Positive Branding: If you are ranking at the top of the Google search, people will consider you as the top player in digital marketing and it will also build trust in the eyes of your audiences.
  • More Brand Creativity: As of better search results, it becomes easy to attain more gain and an edge over the digital marketing competition.
To bring more organic traffic to your website, you can do the following things:
  • Write blog posts
  • Publish research reports
  • Make better infographics
  • Upload slide shares
  • Create new video threads

Some of the Cons of SEO

Time Consuming

Better things always take time, and SEO gives better working as compared to PPC marketing. But, also carries some disadvantages with it.

  • Compared to SEO, PPC returns are quick.
  • It sometimes take time even years to see the results after the investment.

Changes in Google’s Algorithm

You can’t keep the same algorithm for a long time, you have to make changes from time–to–time and monitor your site’s workings accordingly.

Now, let’s talk about some PPC marketing strategies.

What is PPC or Pay Per Click ?

It refers to one of the forms of online marketing where advertisers get paid whenever any user clicks on their ad banner. Most of the PPC marketing is done by Google Ads. It can also be done using various social media platforms, such as Facebook, Instagram, etc.

Pros of PPC Marketing

  • Quick results
  • Reach your targeted audience
  • Measurable
  • Branding
  • Complementing SEO
  • Track your goals
  • Reputation management

Although PPC marketing helps you generate leads and build brand awareness, it also carries some disadvantages.

Cons of PPC Marketing

No Money, No Results

Working with PPC is like pulling a lever, when you are done with investing money to generate leads, your site traffic will be gone. If you want to lower your budget to continue, you have to face consequences for the same.

Bigger Investment

These types of marketing strategies need bigger investments. There is no such guarantee of ROI, losing money and failing in experiments are more expected.

Higher Cost Per Customer Gain

To get better results many companies spent a lot of money on PPC marketing which leads to comparatively high customer costs.

Banner Blindness

In this phenomenon, people start ignoring advertisements. Banner Blindness affects all the working of advertising, which includes display ads and even social media. As consumers started ignoring ads, marketers will get more of them by spending more money. As the engagement drops on the page, it leaves a deep impact on the page as well as on business holders.


From the above conversation, we hope that you came to know how PPC marketing strategy is different from SEO marketing strategy. Now it’s your choice to choose the right one for your business.

If you are confused about choosing one option, you can have assistance from the experts providing SEO or PPC services in Chandigarh Tricity.

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