Luxury brand

Polo, IWC partner to promote luxury brand

Polo Minimal, a Nigerian retailer of luxurious merchandise, has said it is partnering with IWC Schaffhausen, makers of Swiss luxurious timepieces, to advertise course and standing in Nigeria.

In the course of the start of IWC Schaffhausen in Lagos, Polo reported it was bringing the IWC brand name nearer to its customers and newcomers as a strategic shift that would not only satisfy but supersede the growing attraction for sophisticated timepieces between check out fanatics in Nigeria.

The Govt Director, Polo Limited, Jennifer Obayuwana, commended IWC for its progressive outlook, which had authorized the manufacturer constantly re-invent view movements to develop ladies’ watches.

She claimed, “Although not known by a lot of, IWC has created ladies’ view designs on a regular basis considering the fact that the late 1870s, one particular of which is a particular favorite of mine, the Da Vinci Lady Chronograph.

“The IWC model is a assure of longevity, reliability, and value for income mainly because it will enjoy around time. The twin time feature is beloved amongst travellers due to the fact it permits them to notify the time in yet another time zone.”

Obayuwana additional, “IWC takes advantage of bronze for the manufacture of its products. For us in the enjoy-building company, this is innovation because bronze is a materials scarcely employed by watchmakers.

“The brand is also dynamic in its capability to cater for its fans in aviation with actually sporty, energetic, and quick-going lifestyles while serving a distinctly conservative demographic as properly.”

The business disclosed that the strategic partnership concerning Polo and IWC is expected to consolidate the loyalty liked by the Swiss luxury check out brand name, when also welcoming a new crop of observe lovers into its fold.

Though stating that there is a large market place for the model, Obayuwana observed that the partnership between Polo and IWC would give very long-time period assist for the international model and its clients in Nigeria.

“We are happy to have the exceptional privilege of introducing to Nigerians an outstanding brand name that has delighted view enthusiasts for generations,” she mentioned.

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