Luxury brand

Luar’s Raul Lopez Is Building a Luxury Brand Around Community

Luar’s Raul Lopez Is Building a Luxury Brand Around Community

Before Raul Lopez, founder and creative director of Luar (yes, word nerds, that reads as an emordnilap of his first name), put his brand on hiatus in 2020, he likened his work life to that of a hamster on a wheel, running himself into burnout for the sake of keeping up with the often exhausting expectations of the industry, the output expected from designers somehow correlated to their relevance.

“They expect you to just keep going and going and going, but then, they’re not funding you,” he says. “We’re like the jesters of fashion: They need us to come and perform for them, and I was like ‘Girl, I’m good.'”