Digital Fashion

Italian brand Marni introduces virtual world for digital fashion

Italian brand Marni introduces virtual world for digital fashion
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Italian luxurious vogue dwelling Marni has entered the metaverse with the launch of Wearweare, a virtual world for electronic trend that will bring the looks from the brand’s Spring-Summer 2022 selection to the on the internet planet. The virtual environment will allow users to interact with the appears to be like from Marni’s runway displays that are translated into an AR interface, 3D lookbook and metaverse-impressed ecosystem.

The digital experience has been produced in collaboration with Futurecorp. It was launched on April 14.

“I really do not take into consideration ‘virtuality’ as a way to detach from reality, but as a unique implies to check out human encounter. Through the Wearweare programme, we expanded the beliefs of human connection at the main of the bodily fashion demonstrate very last September, featuring buyers a new level of see and a new entry-point to have interaction with written content in a really individual and immersive way,” stated Marni’s artistic director, Francesco Risso, in a assertion.

Italian trend household Marni has released Wearweare, a digital planet for electronic manner that will bring the seems to be from the brand’s Spring-Summer months 2022 collection to the on the web planet. The virtual earth will allow users to interact with the appears to be from Marni’s runway displays that are translated into an AR interface, 3D lookbook and metaverse-motivated environment.

“Welcome To Wearweare. Marni’s virtual globe is in this article. Are you prepared for it? From April 14th you are invited to encounter a electronic journey, interacting with the avatars of the SS2022 trend demonstrate. Get all set to delve into the digital encounter. #MarniSS22Vol2 #WEARWEARE,” Marni mentioned on its Twitter account.

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Fibre2Fashion News Desk (KD)

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