Digital Fashion

Is Hugo Comte the Fashion Creative of the Future?

Arrive June, Hugo Comte will press the start button on Nikita Planet, a virtual realm he has been setting up with a British metaverse business. Inside, lovers will find a Gran Turismo-like CGI natural environment exactly where they can roam about Comte’s hyperreal images and discuss to every other as if on a Zoom call. They’ll also be able to generate $Nikita cash, Nikita World’s have electronic tokens, and commit them on talks, masterclasses and, later, NFTs and electronic outfits.

Nikita Earth may perhaps sound like the brainchild of a blockchain bro, not a style photographer. But engagement with electronic belongings is at an inflection position, in accordance to BoF Insights’ Digital Fashion and Avatars report. And however the latest Metaverse Style 7 days could have flopped, sector leaders like Gucci and Balenciaga are betting on the room, and style creatives like Comte see possibility.

Hugo Comte’s virtual Nikita World launches in June. Courtesy.

The 26-12 months-outdated French photographer, who sporting activities a shaved head and wears wraparound sun shades at night, has already shot addresses for Italian Vogue, campaigns for Burberry and the address of Dua Lipa’s Long term Nostalgia album. But in the promise of the metaverse (a even now unrealised parallel reality composed of digital worlds) and the increase of internet3 (the 3rd iteration of the world wide web designed on blockchain know-how), he sees ways to much better control how his perform is dispersed and monetised.

For decades, trend photographers ended up just about wholly dependent on publications for distribution. Social media altered that, allowing them to publish their own content material and make their personal audiences. But monetising all those audiences was a different matter.

Currently most trend image-makers nevertheless depend on makes and journals for money. And whilst platforms like Substack and Patreon currently make it possible for content material creators to monetise their function much more immediately than YouTube or Instagram, web3 promises creatives like Comte new means to deepen associations with admirers.

Comte notably likes that, with $Nikita coin, he has been equipped to develop a new sort of forex that supporters can generate as a result of engagement with his articles. “I’m now satisfying individuals simply because they think in me, not just simply because they shell out their income,” he says.

“In utilizing social tokens, NFTs and world-wide-web3 in common, artists like Hugo Comte are going absent from an audience product to a neighborhood-pushed product,” stated Hugo Renaudin, the founder of P00ls, an “exchange for creator cryptocurrencies” which powers $Nikita coin.

It’s much less about currently being on Instagram or “being on the major stage,” as Renaudin places it. “It’s about collecting this group of people that will interact around their suggestions and their values and their planet as an artist.”

For Comte, Nikita Environment is also a way to check out a extra multidisciplinary observe, in his situation reconnecting with architecture, a subject he researched but never ever set to use skillfully. As a substitute, he picked up a digicam to document how human bodies interact in architectural areas and found himself with a new vocation path.

Hugo Comte has shot for top brands and magazines, including Hailey Bieber for American Vogue.

Right after two many years of “making shitty cash but staying tremendous fired up to operate,” his saturated, hyperreal photos struck a chord with the manner market as the analogue photography pattern commenced to wane in 2018. He acquired his big crack that similar calendar year when Riccardo Tisci hired Comte to shoot the designer’s 1st Burberry marketing campaign alongside with Nick Knight, Danko Steiner, Peter Langer, Colin Dodgson and Letty Schmiterlow.

And though critics say Comte’s get the job done much too closely mimics his 1990s references (see the Instagram account @hugocomteinspired), the photographer has been profitable, taking pictures advertising campaigns for Ferragamo, Prada, Bulgari and Valentino, as properly as magazine addresses and editorials with top rated styles like Naomi Campbell, Kendall Jenner and Gigi and Bella Hadid for Vogue, W, Pop, 032c, Self Service and many others.

“It was almost a prevalent agreement of the marketplace that was like, ‘Okay, this year, let’s function with him’ or some thing like that,” he suggests.

In February, Comte opened his to start with art exhibition, “Testament,” with stylist and Dazed editor-in-main Ibrahim Kamara, comprising 15 significant-scale images shown at Galerie Hussenot in Paris.

In February, Hugo Comte opened his first art exhibition, “Testament,” with stylist Ibrahim Kamara.

Now, Comte is pushing over and above photography. “For me, I really don’t believe what matters is the medium of the camera and images itself,” he suggests. “It’s a instrument, but my actual target is to produce anything outside of what a digital camera by itself can generate.”

Digital media isn’t his only draw. Through London Manner Week, he unveiled a line of graphic knits and tees with designer Lois Sanders, dubbed Expensive Nikita, which have been modelled by Jennie from K-Pop sensation Black Pink, Squid Recreation star Ho Yeon Jung and it-woman-twin Simi Khadra. In June, he options to debut a line of lamps, chairs and daybeds.

During London Fashion Week, Hugo Comte unveiled a line of graphic knits and tees with designer Lois Sanders.

But he sees Nikita World as his most transformative enterprise nonetheless. “I have the option of merging my day-to-day daily life into something way far more about innovation and joined to how to use engineering to lead society,” claims Comte. Whether it will get the job done is a different matter.

Comte is a fan of Donald Williams Shimoda, the “miracle”-accomplishing pilot and messiah in Richard Bach’s 1977 novel “Illusions.”

“This character reveals how simple it can be to do just about anything,” he describes. “I just like the notion that even if you could possibly are unsuccessful, just go for it.”

Digital Fashion & Avatars Decoded

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