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Hyundai makes use of BTS for its World Cup marketing campaign

Hyundai has labored with BTS prior to now to advertise its new Ioniq car, in addition to on a marketing campaign round environmentalism.

“By means of the World Cup marketing campaign with BTS, we hope to create a possibility for individuals everywhere in the world to unite in direction of one aim of sustainability and cheer one another up,” stated Hyundai’s president and CEO Jaehoon Chang in a press release.

The automotive model has sponsored the World Cup since hanging a cope with FIFA in 1999. 

Hyundai created a group of influencers, “Workforce Century,” to publish in regards to the marketing campaign all through the remainder of the yr. The group consists of the members of BTS in addition to girls’s World Cup champion Alex Morgan, England nationwide group participant Steven Gerrard, dressmaker Jeremy Scott of the model Moschino, Italian artist Lorenzo Quinn, documentary photographer Nicky Woo and a robotic created by engineering firm Boston Dynamics. Additionally on the checklist is Ella Mills, a well being meals author and creator of the model “Deliciously Ella,” which features a recipe web site, restaurant and a spread of plant-based merchandise.

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