Digital Fashion

Helsinki Fashion Week 2022 to focus on the future of phygitals

Helsinki Fashion Week 2022 to focus on the future of phygitals

For its eighth edition, Helsinki Manner 7 days is making ready to return with a specific focus on the relationship, and disconnection, between the bodily and the electronic globe.

Established to be held from August 5 to 7 in the Finnish money, the party will explore the thought of ‘phygitals’, the meshing of equally actual physical and electronic products and solutions that has been more and more favoured by designers over the previous year.

In a release, the organisation mentioned: “The lines in between physical and electronic are extra blurred than ever. It is not a issue of which one particular is far better, but somewhat of how the two worlds can coexist in a mutually helpful symbiosis.”

For the occasion, the manner week will appear into the queries of how to boost the bodily environment by way of digitisation and which portion of this environment ought to be bundled into “our new reality”.

It continued: “As bodily existence can be thought of a luxurious in today’s earth, it is also time to re-examine and reinvent actual physical vogue.”

Helsinki Vogue 7 days has explored comparable subject areas in its past, diving into the digital manner business by means of collaborative designer residencies and partnerships with tech businesses.

For its most new version, the organisation partnered with Digital Village, a manner-centred metaverse platform, to analysis the existence cycle of digital vogue and let attendees of the occasion to acquire section in the platform’s earth.

Designer apps for Helsinki Trend 7 days 2022 are now open and will consist of in-man or woman fashion shows, the occasion claimed in an Instagram article.