Digital Fashion

Douyin Enters Digital Fashion With New Platform Pheagee

What Happened: Electronic vogue is Douyin’s new battleground. As noted by Tech Earth, a digital style system named “Pheagee” is in the pipeline for the Bytedance-owned social media app. It is rumored to require equally digital style and idols, and interact with Douyin e-commerce and Bytedance’s virtual fact small business. 

Forward of the debut of “Pheagee,” Bytedance acquired Chinese VR startup Pico in August 2021, which ready the technological aid for the giant’s foray into electronic vogue. The business also invested in digital girl group A-SOUL and the virtual human Li Weike in 2021 and 2022, respectively. 

The Jing Consider: As gaming and on the internet education have been dampened in China, domestic tech giants are eying development engines like social e-commerce and the metaverse: electronic trend is the sweet stage marrying these two sectors. 

Bytedance is not the only one betting on it. Very last 7 days, social platform Xiaohongshu introduced its collaboration with Shanghai Trend Week, launching the “Design Verse” challenge that includes nine homegrown designers and putting up a whole of 3,000 digital vogue goods completely for sale on the system.

Chen Peng’s electronic mermaid tails, priced at RMB 3,999 every single, ended up sold out right away following they were being produced offered in the app. Picture: Xiaohongshu

For electronic-savvy locals, digital fashion is practically nothing new. Augmented fact took off when the pandemic hit the mainland back in 2020 and people couldn’t get the serious issue. Two years on, this technological know-how has been shared greatly in the community area — many thanks to the virtual attempt-on aspect in the natural beauty and shoe sectors, as very well as interactive selfie filters on social platforms. This usually means that the time is ripe for a little something big. If Bytedance’s eyesight life up to the hoopla, it could quite possibly protected this untapped sector, and bring innovative enhancements to electronic manner. 

The Jing Take reports on a piece of the primary news and presents our editorial team’s investigation of the essential implications for the luxury business. In the recurring column, we assess anything from solution drops and mergers to heated debate sprouting on Chinese social media.

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