Display packaging is not just a tool for product demonstration. It has a deep-rooted psychological impact on consumer behavior. The art of psychological manipulation with the help of creative displays tends to appeal to the customer. With all sorts of competition in the market, every brand requires an edge to break the market barriers.
Every product, new or old, faces a ton of competition in the market. The market saturation is at its peak. And brands have to come up with creative ways to market their products to stay on top of the game. One of the most effective ways to attract customers to your product is by using innovatively designed display packaging. It has actual psychological effects on consumer buying behavior. Let us comprehend all the psychological effects of display packaging design on the customer.
Maneuver for Impulse Buyers
Have you ever wondered why tons of chocolates are placed all around the checkout counters? And it is not just chocolates but candies, lollipops, and chewing gums as well. It is a psychological maneuver to compel people to purchase these products. The display creates an impulse in the mind to purchase that product regardless of need. Often it attracts the children as they wait in line with their guardians. And you must have seen, once in your life, a child screaming their lungs out for a bar of chocolate at the checkout counter. The products on display get picked up more often than when they are simply put in boxes in one of the aisles.
While shopping with toddlers you can avoid the candy aisle but you cannot avoid the inevitable candy display at the checkout. Hence displaying certain products and toys with our minds, and creates impulses to purchase for adults as well as obstinate toddlers.
Subconscious Effect of Packaging
Attractive packaging triggers reward responses in the brain. Several studies have indicated that packaging, when appropriately designed, leads to impulsive purchases. It has the power to bypass the reflective thought process by creating a rewarding feeling. Similarly, unattractive packaging does not stimulate the brain enough leading to a less enthusiastic response towards that brand’s product.
Imagine a Tiffany box in front of you with unknown jewelry and a pearlescent locket in plastic packaging. Most individuals will leap towards the Tiffany box based on just the brand image associated with that packaging. Because we subconsciously perceive branded objects in their respective packaging as more valuable.
However, valuable the pearlescent necklace may be, it will always take a punch in competition with display packaging that resonates with worthiness.
The Art of Color Marketing
Different colors evoke different feelings in the human mind. Colors even have different meanings in different cultures. Often colors transcend the boundaries of language and communicate with the viewer effortlessly. When applied correctly, certain colors depict similar meanings. The feelings of tranquility are often associated with cooler shades such as blue, while comfort is associated with shades of lilac. Fierceness is portrayed using the crimson color. You can use colors to communicate with your audience effortlessly. These colors, when applied intelligently to display packaging, invoke respective feelings in the consumer’s mind. Sometimes children open specious websites when they are using internet which can misguide them you can protect them by reading blog unblocked websites
Easy Access to the Product
In this fast-paced world, most of the population does not have the time to shop leisurely. For such individuals, accessibility drives their shopping patterns. Display packaging compels the retailer to put your product up front. Due to the aesthetic nature of the display design and the accessibility of the product, it makes sense for the product to be placed in the limelight. Once it is placed in the front and center, customers are more likely to pick and purchase that product. It is obviously easier than fidgeting through a plethora of products to find the one you desire.
Encourages Last Minute Shopping
Product placement is the last step of advertisement. Consider a product that does not gain enough recognition to be put on the shopping list, but is often displayed at the checkout counter. This particular product will be bought senselessly if the packaging design is compelling enough. While everyone waits in line to check out their products, the display packaging of such innate products compels consumers to purchase them as well. A lip balm is rarely a part of any shopping list but it never runs out in your house right? Because it is displayed at the checkout counter, the display serves as a reminder of the need for the product, which would have otherwise gone unnoticed.
Now that the psychological effects of the design of display packaging are out in the open you can truly comprehend its effectiveness. It is one of the easiest ways to attract a new customer base to your product. And an even more compelling approach to retaining your customers and keeping them hooked to your product.
After all, increasing sales and dominating the market as a popular consumer choice determines success for a retail brand. You can use the psychological benefits of display packaging design to your own brand’s benefit. It is definitely an effective strategy to employ, in order to diversify your brand’s consumer base.