10 UI Trends in Web Design: Enhancing User Experience in 2023

UI is an abbreviation for User Interface. A user interface is the point at which a human interacts with a computer. It encompasses the visual, auditory, and tactile elements that enable users to interact with and control websites.

The ultimate goal of a website’s UI is to make its users happy. So, professionals in web design in Geelong constantly look for ways to up their UI game. Here are 10 User Interface (UI) trends that not only contribute to aesthetics but also play a crucial role in shaping your user experiences.

Let’s take a look at them!

1. Neumorphism: The Digital Skeuomorphism Revolution

The first trend we are going to discuss is the Neumorphism. It is a blend of “new” and “skeuomorphism” that has gained traction in recent years. It brings a tactile and realistic feel to digital interfaces, using subtle shadows and highlights to create a soft, extruded appearance.

Experts of web design in Geelong use this trend as these designs mimic the physical world that users are familiar with.


  • Realism and Familiarity: Mimics real-world objects, making users feel more at ease with the interface.
  • Engaging Interaction: Soft shadows and highlights encourage tactile exploration and interaction.
  • Distinctive Aesthetics: Creates a unique visual identity that stands out from flat designs.

2. Dark Mode Dominance

Dark mode has become more than just a trendy choice; it’s now an expected feature. Users appreciate the option to switch to a darker colour scheme because it reduces eye strain in low-light environments and extends battery life on devices.


  • Reduced Eye Strain: Lessens eye fatigue, particularly in low-light conditions.
  • Battery Savings: Extends battery life on devices with OLED screens.
  • Elegant Aesthetics: Adds a touch of sophistication and modernity to the interface.

3. Microinteractions: Enhancing User Engagement

Another popular UI web design in Geelong is Microinteractions.

Microinteractions are subtle, often unnoticed animations or effects that respond to user actions. Whether it’s a button changing colour on hover or a heart icon animating when clicked, these micro-interactions contribute to a more dynamic and engaging user experience.

However, you must remember to make these little animations meaningful.


  • Improved Feedback: Communicates responsiveness and interactivity effectively.
  • User Delight: Adds a playful and satisfying element to user actions.
  • Guidance: Directs users’ attention to important actions and elements.

4. 3D Visuals and Immersive Experiences

Similar to micro-interactive elements, web designers also incorporate 3D and other immersive experiences on their websites. From interactive product models to entire virtual environments, 3D visuals enhance storytelling and immerse users in a unique digital experience.

This trend not only captures attention but also provides a memorable journey for users.


  • Enhanced Storytelling: Creates captivating narratives through interactive visual elements.
  • Engagement: Immerses users in a dynamic and memorable digital experience.
  • Product Visualisation: Offers realistic views of products, aiding user decision-making.

5. Abstract and Artistic Illustrations

Gone are the days of stock photos dominating websites. Artistic and abstract illustrations are taking centre stage in web design in Geelong, offering a fresh and visually captivating way to convey messages. These custom illustrations can align with a brand’s identity while adding an element of creativity and uniqueness to the UI.


  • Visual Appeal: Captivates users with unique and creative visuals.
  • Brand Expression: Reinforces brand identity through custom artwork.
  • Message Clarity: Simplifies complex ideas into visually digestible forms.

6. Glitch Art: Embracing Imperfection

Embracing imperfections might seem counterintuitive, but glitch art is gaining traction as a deliberate design choice. Glitch-inspired elements, such as distorted images, animated glitches, and typography disruptions, add a sense of creativity and playfulness to a website’s aesthetic.


  • Visual Interest: Adds an edgy and intriguing element to the design.
  • Creativity: Allows for experimentation with unconventional design techniques.
  • Memorability: Creates a distinct and memorable visual style.

7. Floating Elements and Layers

Floating elements create depth and dimension within a user interface. This trend involves layers of content that appear to float over each other, often with a parallax effect as users scroll. The result is a visually engaging experience that adds a sense of dynamism to the website.


  • Depth and Dimension: Adds visual interest and a sense of depth to the UI.
  • Engaging Scrolling: Encourages users to explore content through parallax effects.
  • Modern Aesthetic: Aligns with contemporary design trends and dynamic layouts.

8. Minimalistic Navigation: Hidden Menus and Iconography

Navigation menus are becoming sleeker and more minimalistic in web design in Geelong and worldwide. Hidden menus, represented by icons, save screen space and declutter the UI. Users have grown accustomed to these icon-based navigation patterns, making it easier for them to access content quickly and intuitively.


  • Cleaner Layouts: Reduces clutter and enhances visual focus on content.
  • Simplified Interaction: Streamlines navigation with recognisable icons.
  • Consistency: Offers a consistent navigation experience across devices.

9. Augmented Reality Integration

Integrating augmented reality (AR) into web design in Melbourne has become more feasible today. AR elements can provide interactive previews of products, visual instructions, or even gamified experiences directly within the browser.


  • Enhanced Engagement: Creates interactive and immersive user experiences.
  • Product Visualisation: Enables users to preview products in real-world contexts.
  • Innovation: Incorporates cutting-edge technology into web design.

10. Data Visualisation and Infographics

Finally, we have digital visualisation and infographics. With the increasing need to convey complex data and information, web designers are focusing on innovative ways to present content. The intention behind this is to make content consumption simpler and more effective.


  • Information Clarity: Presents complex data in visually digestible formats.
  • Engaging Communication: Enhances user understanding and engagement.
  • Decision Support: Empowers users to make informed choices based on data.

Need Web Design in Geelong? Contact Make My Website

With Make My Website, it is going to be easier to stay ahead in the world of web design. Be it web design or SEO that you need in Melbourne or Geelong, you can connect with MMW. Their experts know what to do exactly to make your website user-friendly and search-engine-friendly.

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